The Sus­tain­able Forestry Ini­tia­tive (SFI) is an inde­pen­dent, non-prof­it orga­ni­za­tion that works with the for­est sec­tor, brand own­ers, con­ser­va­tion groups, resource pro­fes­sion­als, landown­ers, edu­ca­tors, local com­mu­ni­ties, Indige­nous Peo­ples, gov­ern­ments, and universities. 

SFI’s Mis­sion is to advance sus­tain­abil­i­ty through for­est-focused collaboration.

SFI’s vision is a world that val­ues and ben­e­fits from sus­tain­ably man­aged forests. 

Peo­ple and com­pa­nies are look­ing for bet­ter solu­tions to ease pres­sures on the plan­et — prac­ti­cal choic­es that will con­serve nature, com­bat cli­mate change, and cut waste and pol­lu­tion. Choos­ing cer­ti­fied sus­tain­able for­est prod­ucts is a great way to help pro­tect species, com­bat cli­mate change, reduce plas­tic pol­lu­tion, and pro­tect water supplies.


SFI stan­dards have become the fastest grow­ing, high­ly trust­ed solu­tion that can sup­port a grow­ing need for prod­ucts from the for­est, as the dri­ve to reduce car­bon pol­lu­tion and waste inten­si­fies. We are work­ing to shape mar­kets today and ensure that sus­tain­ably man­aged forests will con­tin­ue to play a cru­cial role in keep­ing the plan­et healthy.

The SFI 2022 Stan­dards and Rules include: 

On-Prod­uct Labels

SFI on-prod­uct labels com­mu­ni­cate details about the wood fiber in the prod­uct. Labels tell the con­sumer about wood fiber from cer­ti­fied forests, recy­cled mate­r­i­al, and oth­er respon­si­ble sources in a product.

SFI prod­ucts, sup­ply chains and mar­kets are diverse — and so are the labels. SFI’s com­mit­ment to being open and trans­par­ent about the devel­op­ment and admin­is­tra­tion of the SFI stan­dards extends to SFI’s label­ing pro­gram. SFI On Prod­uct Labels reflect SFI raw mate­ri­als and cer­ti­fi­ca­tion of the supplier(s).


SFI also works to advance envi­ron­men­tal lit­er­a­cy, stew­ard­ship, and career path­ways using trees and forests as win­dows on the world through Project Learn­ing Tree and oth­er edu­ca­tion ini­tia­tives.

The North Car­oli­na PLT pro­gram is coor­di­nat­ed by North Car­oli­na State Uni­ver­si­ty Exten­sion Forestry. 

 What is SFI?

What Does SFI Mean to Me?

“To me, Sustainable Forestry means trees today, trees tomorrow, trees forever.  The SFI standard provides us forest managers with a framework, guiding principles so that we can implement forest management policies and techniques to insure that mantra becomes a reality.”

Cierra Ward

District Manager for Resource Management Service, LLC

“To me, SFI means many individuals of diverse backgrounds and ideas coming together for the good of sustaining one of our most valuable resources on the planet. It also means a concerted effort to educate those that do not understand how active and even intense forest management so greatly benefits not only the forest, but the entire ecosystem.”

Charles Daniels

Raw Materials Procurement for Domtar Paper Co. LLC