The Sustainable Forestry Initiative (SFI) is an independent, non-profit organization that works with the forest sector, brand owners, conservation groups, resource professionals, landowners, educators, local communities, Indigenous Peoples, governments, and universities.
SFI’s Mission is to advance sustainability through forest-focused collaboration.
SFI’s vision is a world that values and benefits from sustainably managed forests.
People and companies are looking for better solutions to ease pressures on the planet — practical choices that will conserve nature, combat climate change, and cut waste and pollution. Choosing certified sustainable forest products is a great way to help protect species, combat climate change, reduce plastic pollution, and protect water supplies.
Standards
SFI standards have become the fastest growing, highly trusted solution that can support a growing need for products from the forest, as the drive to reduce carbon pollution and waste intensifies. We are working to shape markets today and ensure that sustainably managed forests will continue to play a crucial role in keeping the planet healthy.
The SFI 2022 Standards and Rules include:
On-Product Labels
SFI on-product labels communicate details about the wood fiber in the product. Labels tell the consumer about wood fiber from certified forests, recycled material, and other responsible sources in a product.
SFI products, supply chains and markets are diverse — and so are the labels. SFI’s commitment to being open and transparent about the development and administration of the SFI standards extends to SFI’s labeling program. SFI On Product Labels reflect SFI raw materials and certification of the supplier(s).
Education
SFI also works to advance environmental literacy, stewardship, and career pathways using trees and forests as windows on the world through Project Learning Tree and other education initiatives.
The North Carolina PLT program is coordinated by North Carolina State University Extension Forestry.

